Hello Ladies! Patrick McKenzie’s talk on software for underserved markets

 27 March 2011 -  ~1 Minute Misc

I don’t usually write articles that are just linking to another article, but this is so good it was worth an exception.

Patrick McKenzie, a software developer, gave a lightning talk at the Business of Software conference in 2010. At breakneck pace he explains why software businesses should target people the underserved markets that they wouldn’t normally market to. It’s a fantastic talk and pretty short so definitely take a look: http://www.kalzumeus.com/2011/03/26/software-for-underserved-markets/

Ironically, if you’re part of the minority that is not “in the United States of America”, you won’t get some of the references - watch this video first to get up to speed!

Patrick McKenzie’s blog MicroISV on a Shoestring is a very interesting read so I recommend that you add it to your RSS reader (posts and fairly infrequent.)

About the author

Richard Downer is a software engineer turned cloud solutions architect, specialising in AWS, and based in Scotland. Richard's interest in technology extends to retro computing and amateur hardware hacking with Raspberry Pi and FPGA.